6 Common SEO Mistakes to Avoid for Auto Repair Shops - AA Shop Marketing

6 Common SEO Mistakes to Avoid for Auto Repair Shops

SEO is a profitable digital marketing strategy to invest in. Over 80% of shoppers prefer to do online research before they commit to a product or service.

Auto repair shop marketing used to rely on word-of-mouth and local ads. But shops need more now to stay competitive in the digital marketplace. Using SEO and social media drives traffic to your site, which drives customers to your shop.

Not every keyword-stuffed content piece will make it to the top of search rankings, however. SEO mistakes will even lower your ranking. Read on for 6 common SEO mistakes your shop can avoid.

How SEO Works

SEO is a digital marketing strategy for online content. It improves search engine rankings through keywords and site performance so the content appears closer to the top of search results.

Only 75%-95% of users go past the first page, according to research studies. Digital marketers joke that Google's second-page search results are the best place to hide a dead body.

Auto repair shop SEO is important. If potential customers are Googling "auto repair shop near me" and your shop is the 50th result, chances are you’re seeing very little return on your online content.

What Are Some Common SEO Mistakes?

Most SEO strategies are Google-based, as Google dominates 3/4ths of the search engine market. Google's algorithms use many factors for rankings, including content frequency, spelling and grammar, and internal links.

Too many content-creators rely solely on keywords to improve their SEO ranking. Several common SEO mistakes come from neglecting other algorithm factors.

1. Low Content Creation Frequency

Google rewards regular content with higher index frequencies. This is why 72% of digital marketers say their best SEO practice is content creation.

Higher indexing doesn’t directly mean higher rankings. You still need good SEO content first. But without high-indexing, that SEO content will remain stuck in place. 

2. Not Enough Local Keywords and Local Links

Auto repair services are location-based, so auto repair shop marketing strategy should reflect this. Additionally, nearly half of Google searches are for local info, and 97% of consumers learn about a company online.

If your content doesn’t include SEO for local searches, your shop is missing out on valuable customers.

3. Duplicate Content

Duplicate content can lower your ranking. If Google sees identical content, it isn’t sure which page is legitimate. It may even choose not to index your content at all to avoid what it sees as spammy or manipulative content.

4. Low Keyword Variation

There’s more to keywords than looking up popular search words and sprinkling them throughout your content. You need different types of keywords for Google rankings approval. Examples include:

  • Long-tail
  • Geo-targeted
  • Market segment
  • Competitor
  • Phrase match
  • Customer-driven

Keyword strategy also helps people more easily find your content, along with boosting your rankings.

5. Keyword Stuffing

"Too much of a good thing" applies to SEO. Google is wise to its digital marketing strategy, and it doesn’t like content that’s manipulative or unhelpful.

If you have too many keywords stuffed into awkward-sounding content, Google will penalize your rankings.

6. Unoptimized Site

People sometimes forget SEO ranking is happening beneath the hosted content, too. Not optimizing your site for SEO can hurt your ranking, even if your content is SEO-perfect.

SEO site factors include slow loading times, low-quality user experiences, and disorganized site structure. If your site is subpar and hard to visit, Google doesn’t want to lead people to it.

Get the Best Auto Repair Shop SEO Content for Your Business

Digital marketing can be a great customer boost for your business. But common SEO mistakes can hurt your auto repair shop's SEO rankings as much as it helps.

Let us navigate these pitfalls for you. Our services include optimizing your site and your SEO strategy, so you can focus on your services and your customers. Contact us to get started today!

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